digital music

Original video content about music plays center stage now and in the future. That prophecy rang loud and clear recently at the Digital Music Forum in New York. And, scripted video content is the next wave for digital platforms. Original content has long been a differentiation strategy for HBO, Netflix, and Hulu, and now video [...]

It’s all about that influence when it comes to building brand awareness, consumer engagement, fans and loyalty in today’s digital world. And, the key to long term success is the …
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