There seems to be a vast discrepancy when it comes to the most current cord-cutting statistics and forecasting trends. Two conflicting reports this week spark confusion as to what’s real.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4645″ img_size=”medium” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Earlier this week, Variety reported that eMarketer predicted 22.2 million U.S. adults will have cut the cord by year-end, up 33% from 2016, and ahead of a prior end-of-2017 estimate of 15.4 million.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
That report conflicts with yesterday’s findings released by the Video Advertising Bureau (VAB) which reveal that cable TV subscriptions have remained steady, at around 83% of households, despite a surging number of OTT options.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Multi-Channel News reports that the VAB study Cutting to the Chase
found that streaming services tend to be used as a complement to, rather than a replacement, of cable TV subscriptions. Most homes (71%) of TV homes use streaming services as an add-on to pay TV.
Whichever report you choose to agree with, the larger cloud hanging over the industry is whether cord-cutting is truly the wave of the digital future or just a passing fancy fueled by millennials?
The jury is still out. The Net-neutrality debate looms large as does the ever-changing streaming services options. The hearing on net neutrality slated for September 7th was delayed due to no-shows from the leaders in the tech industry.
Whether current pricing offerings for streaming services increase is also an important variable. The more channel and service options that crop up, coupled with the more high-quality shows in production – could very well cause an increase in the current pricing of these cord-cutting options. Isn’t that the very reason cord-cutting caught on in the first place? Cost-savings? – Abbe is Socially Sparked™ Tweet @sosparkednews & @asparks01 #SociallySparked[/vc_column_text][/vc_column][/vc_row]