Will Super Bowl Ads 2017 Socially Spark Our Lives?

Will Super Bowl Ads 2017 Socially Spark Our Lives this year? As of today, it is reported that 50 ads in total will air at some point during February 5th’s National TV football broadcast between the Atlanta Falcons and the New England Patriots.

Of the 50 spots airing for Super Bowl LI that were pre-released, our recommended top 3 Socially Sparked picks are:

#1. The 2017 MR. CLEAN. This marks the first time Proctor & Gamble has paid for a Super Bowl commercial and they come out swinging with a pumped up and sexy Mr. Clean. The iconic brand made its first TV appearance in 1958. Here’s a look at Mr. Clean then and now.

#2. MERCEDES-AMG GT. The Coen brothers-directed tribute to iconic film Easy Rider with Peter Fonda and Steppenwolf’s classic song Born to Be Wild

#3. SQUARESPACE. Featuring John Malkovich fighting for his domain name.

The ads airing in Sunday’s big football game will socially spark our lives in new ways that include political and subliminal messaging spots referencing immigration and gender-pay gap. There are also a few new industries and startup tech companies represented this year, with several newbies to the world of Super Bowl advertising.

DISRUPTION IN THE MAKING OF COMMERCIALS

Novel approaches that disrupt traditional commercial production will be created live, on the spot during the game by Snickers and Hyundai – a first. The Snickers’ live spot will air during the game; Hyundai’s spot will air post-Game.

MUSIC, CELEBRITY and The BRAND MAINSTAYS

As in Super Bowls of old, celebrity-driven ads and music will be part of the commercial mix, as will movie trailers from a few of the major motion picture studios and internet TV networks. Brand mainstays will be aplenty from the usual advertisers: beer makers, automakers, food companies and the like. Here is a list of most categories, bands and celebrities you will see and hear:

Music

Steppenwolf Born to be Wild

Foreigner Cold as Ice

Imagine Dragons Believer

Sia Move Your Body

Celebrities from worlds of music, film, TV, comedy, sports

Martha Stewart

John Malkovich

Justin Bieber

Snoop Dogg

Tom Brady

Ron Gronkowski

Adam Driver

Melissa McCarthy

Arnold Schwartzenegger

Justin Timberlake

Cam Newton

Steve Carrell

Jeffrey Tambor

Miranda Kerr

Bill Nye

John Hamm

Ron Riggle

Billy Zane

Kathryn Hahn

Minnie Driver

Peter Fonda

Jason Stathom

Gal Gadot

BRANDS BY INDUSTRY

Household cleaning: Tide, Mr. Clean, Persil, Febreeze

Fast Food: McDonald’s, Wendy’s, KFC

Beverages: Pepsi’s LifeWtr, Wonderful’s Fiji Water; start-up Bai

Beer: Budweiser, Bud light, Michelob Ultra, Busch

Internet TV: Hulu, Amazon, Netflix

Motion Picture Studios: Disney, Paramount, Universal

Tax: H & R Block, TurboTax

Automobile: Hyundai; Mercedes; Honda CR-V, General Motor’s Buick; Kia’s 2017 Niro; Lexus; Audi; and Ford

Website Providers: Wix; SquareSpace, Go Daddy

Technology: Intel; Google, WeatherTech, Sprint

Gaming: Mobile Zone’s Mobile Game; Nintendo’s Switch Game console; Top Game’s USA’s Evony

Food: Avocados From Mexico; Wonderful Pistachios; King’s Hawaiian

Candy: Snickers, Skittles

Haircare: It’s a 10 Haircare, for new men’s haircare line

How these hopeful advertisers will measure up to memorable Super Bowl commercials of yesteryear is anybody’s guess. But, it will be more than fun to watch. Send us your thoughts post-game! We’d love to hear from you. – Abbe is Socially Sparked®. TWEET @sosparkednews & @asparks01